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5-2 Final Project Milestone Three: Key Performance Indicators

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Q A. Identify specific key performance indicators that you will use for determining the campaign’s success within each marketing channel recommended, and explain your choices. B. Discuss how the identified key performance indicators will measure success of the campaign based on information from the target market analysis. C. Develop a long-term strategy for communicating the performance of the marketing campaign to key stakeholders based on key performance indicators.

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Identification of the Key Performance Indicator (KPI) suggests a metric, which helps to understand to do things against all of the selected goals and objectives (Parmenter, 2015). As the marketing campaign for the pet product, Bark Squeaky of SNHU Pet Supply focuses mainly the social media marketing, therefore, KPI should be focusing the social media metrics. The KPI for this product should be tracking the people in the social media regarding the product or brand, engagement of the people with the organization, the overall impact on the consumer base.